Racky Westrik is a creative marketing consultant, concept developer, and storyteller with a keen eye for style and design. She helps brands and creatives bring their ideas to life through meaningful narratives, compelling visuals, and culturally attuned strategies.
With roots in journalism and publishing, Racky is known for her ability to uncover underrepresented stories and shape them into thoughtful, visually rich concepts. She co-created and authored Seat at the Table., a photographic tribute to Black Dutch creatives — an example of her unique ability to blend concept development, storytelling, and aesthetic direction into a cohesive, high-impact project.
Her experience extends across the Dutch film and television industry, where she has developed and executed creative marketing and publicity strategies for award winning titles including Wander to Wonder (Oscar Nominated, BAFTA 2025), A Beautiful Imperfection (2024), and Bon Bini: Bangkok Nights (Golden Calf Award, 2024). Across every project, Racky brings clarity, emotional intelligence, and a deep sense of visual intuition to the creative process.
Inspired by the interplay of culture, beauty, and narrative, she works at the intersection of marketing, storytelling, and style—collaborating with clients who value depth, aesthetics, and originality.
Based in Amsterdam, the Netherlands, Racky is working on freelance and collaborative projects across creative industries.